The covers are also transparent, so you can see the roll to get a sense of how many labels are left. Most label printers-including the Brother QL-700, which is our Editors' Choice low-cost label printer, and the Dymo LabelWriter 450 Twin Turbo, our top pick for high-end personal label printers-are designed with a rounded top cover that follows the shape of the label roll inside. The Icon's ($399.99 at Amazon) (Opens in a new window) physical design is strikingly different from the norm. Output quality is a touch below par, but the convenience features will matter far more for most applications. The design effectively reimagines how a label printer should look and work, with labels that include both paper and plastic stock, continuous rolls that let you print different-size labels from the same roll, and by far the easiest approach to changing rolls that I've seen. It's also an impressive piece of hardware.
The Leitz Icon Smart Labeling System ($149.99) is Esselte Leitz's first label printer (although Esselte once owned competitor, Dymo).
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